air up scales compliant AI applicant screening, increases recruiter efficiency by 45%
air up is a Munich-based consumer goods company known for its innovative drinking system that flavors water through scent. With over 150 employees and rapid international expansion, air up combines product innovation with strong brand growth across Europe. As hiring demand increased alongside business growth, building an efficient and compliant talent acquisition process became a key priority.
Challenge
As application volumes increased, air up’s talent acquisition team faced growing pressure at the top of the funnel. Manual resume screening took significant time, slowing down time-to-hire and limiting the team’s ability to engage with the most relevant candidates early. At the same time, air up required a solution that met strict GDPR and EU AI Act compliance standards, ensuring transparency, fairness, and auditability. The team also needed deep integration into their ATS Greenhouse to avoid fragmented workflows and maintain a seamless hiring process. The challenge was to introduce AI into screening in a way that was not only fast and effective, but also safe, compliant, and trusted internally.
Solution
air up implemented HiPeople’s AI Resume Screening to automate and standardize candidate evaluation at the earliest stage of the hiring funnel. The solution analyzes incoming applications and surfaces candidates based on role-relevant criteria, enabling recruiters to quickly identify top matches. Integrated directly into air up’s ATS Greenhouse, the screening process runs seamlessly in the background without adding operational complexity. Recruiters receive structured candidate insights and rankings, allowing them to prioritize outreach and interviews more effectively.
HiPeople’s AI is built with compliance at its core, aligning with GDPR requirements and emerging EU AI Act standards, including transparency, auditability, and fairness controls. This gave air up confidence to deploy AI at scale while maintaining full control over hiring decisions. The result is a faster, more focused screening process that helps the team spend more time with the right candidates.
“For us, adopting AI in recruiting was never just about speed. It had to be fully compliant, transparent and aligned with European regulation from day one. HiPeople gave us the confidence to scale screening with AI while staying in control of fairness, auditability and data protection.”
Impact
With HiPeople, air up reduced screening time by 55 percent, enabling recruiters to focus earlier on high-potential candidates. Time-to-hire improved by 28 percent, driven by faster identification of relevant profiles. The share of qualified candidates reaching interview stages increased by 35 percent, improving overall hiring quality.
Recruiter efficiency increased by 45 percent, allowing the team to handle significantly higher application volumes without additional headcount. air up now runs a compliant, AI-powered screening process that combines speed, quality and trust, supporting its continued growth across markets.